Inge van der Poel

strategist. human centred designer. facilitator.








I am passionate about developing strategies, products and services that help organisations and brands adapt to the changing needs of stakeholders and customers in a digital age. 

With experience in sustainability, customer research, trends research, human centred design and leadership in corporate and government contexts, I’m known for bringing unique, critical and positive perspectives to co-create service and business models that are responsive to changing customer needs. 

I have worked on various large scale and complex customer led service design initiatives to build capability and deliver better services, faster. With experience as a consultant, people manager, communicator, team leader, entrepreneur and strategist I am versatile and adaptive in my style. 











Believing that business can be a force for good, I help re-imagine how we do business so that we create social and economic benefit. This is through the re-design of existing services or the creation of new services that address evolving human needs.
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In my talks I inspire a sense of possibility about alternative futures in age where we are living longer. My focus is on helping people understand the realities of longevity and the opportunities this presents for social and business benefit.


I collaborate with a range of clients providing strategy, human-centred design, coaching and facilitation services. This work is about building innovation capability, deepening people's understand of their customers and c0-designing responsive services and experiences. 
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People I have worked with and what they say about me












Inge was instrumental in driving our customer journey mapping project for Suncorp. She’s hugely passionate about people, understanding human drivers, and maximising behavioural insight to influence organisational change. I found her to be energising and inspiring. She challenges you to problem solve from unique angles.
— Tammy Hall, Executive Manager eCommerce at Suncorp
Inge is a creative thinker and a powerful team motivator.
Most importantly, Inge is courageous in her approach to work
and brings an honest engagement to her client to get the
absolute best outcome.
— Brenden Carriker, Sustainable Council Team Leader, City of Melbourne




How I work

The way I work varies depending on who I work with and the specific problem we are trying to solve. Every potential collaboration starts with a conversation. This helps us fully understanding the problem, challenge or opportunity so that we can design right approach and project together.


I bring together young and old and tap intergenerational wisdom to innovate and co-create alternativesocial enterprises. These alternatives are borne out of deep understanding of people's evolving needs in an age where where living longer. The projects start by building deep understanding changing needs
related to work, housing, finances, health and well-being, or recreation.

Collaborators in these innovation projects include leading edge   businesses and NFP's,  entrepreneurs, designers, analysts, or technologists. Maybe you. Want to participate?  


With my talks  I inspire people to
re-imagine age, both individually and collectively. I inspire business leaders to think differently about their workforces and their customers as they age and their needs evolve. 
I deliver bespoke talks for closed and public audiences.  

These include talks for leadership teams to shift perspectives at the start of a strategic planning exercise, or it may be for innovation conferences or
public forums where alternative perspectives are sought on how to approach ageing and longevity.  
Want to book me? 

Inge speaking at TEDx SouthBank


I collaborate with leaders who want to innovative. I provide strategy, human-centred design, coaching and facilitation services to help leaders better understand their customers, staff or end-users of their products and service. I c0-design responsive and innovative services and experiences. Sectors include youth, health and sustainability.  

I support leaders and their teams, facilitate groups using human centred design tools and methods to enable participants to see and create new possibilities. We translate these into actionable strategies. Want to collaborate?

Mapping possibilies

Mapping possibilies

Suzie and Claire B&W.jpg

I am based in Melbourne, but don't limit my collaboration to this part of the world. So regardless of where you are based, if you'd like to know more or want to collaborate, please connect here!

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